New Multimedia Authoring Platform

Inkling Previews Habitat and Inkling Content Display Platform
By Calvin Reid, Publishers Weekly

After debuting the service in beta at last year’s Tools of Change Conference, Inkling CEO Matt MacInnis returned to New York to publicly relaunch Inkling Habitat, a free multimedia authoring platform, designed to allow publishers to create multimedia-enriched digital content and distribute it through major e-tailers. In a presentation at Time Warner Center, MacInnis previewed the new software tool, coupled with the Inkling Content Discovery Platform, a new platform that indexes Inkling content to Google searches and turns search results into a web storefront for e-book sales.

Inkling is a San Francisco-based digital publishing vendor specializing in creating multimedia content for the iPad. Originally focused on converting traditional print textbooks into multimedia-enriched texts, Inkling has raised the ante with the full release of Inkling Habitat, offering publishers the ability to easily create multimedia versions of print textbooks as well as original digital-first content. Coupled with the Inkling Content Display Platform, launched last month at Digital Book World in New York, Inkling can offer an easy-to-use, free authoring tool that can produce all kinds of multimedia content–from textbooks to cookbooks to travel guides—in a manner that challenges the utility, economy and convenience of Apple’s iBooks Author software tool. Indeed Habitat is the latest in a growing number of “self-service” multimedia authoring tools released over the last year.

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